TL;DR
Get workout gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Garmin’s fitness segment recorded $694 million in third-quarter revenue, up 16% year over year, as the company expanded its wearable and training-platform offerings. Garmin did not disclose Cirqa Smart Band sales, so the results do not show how much the screenless device contributed to the increase.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter, while the company promoted its newly launched screenless Cirqa Smart Band as part of its push into wellness tracking. Garmin did not disclose Cirqa sales, so the reported growth cannot be attributed to the band alone.
The fitness segment generated $231 million in operating income and posted a 33% operating margin, according to Garmin’s results as reported by Athletech News. The company said demand for wearables helped drive the quarter. Fitness remained Garmin’s largest business segment by revenue.
Garmin’s companywide revenue increased 12% to a record $1.99 billion, and operating income rose 34% to $612 million. The company raised its full-year 2026 revenue forecast to about $8.15 billion, from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80, from $10.
Garmin launched the $199.99 Cirqa Smart Band in July. The screenless device tracks health and fitness and does not require a subscription, according to the report. Garmin also pointed to recently acquired training platforms TrainingPeaks and TrainHeroic, which are used by athletes and coaches to plan workouts and monitor performance.
Fitness Growth and Garmin’s Outlook
The results show that Garmin’s fitness business is growing alongside its broader portfolio, and the company’s raised forecast reflects management’s higher expectations for the full year. For readers comparing wearables, Cirqa’s subscription-free model distinguishes it from Whoop, which requires a paid membership, according to Athletech News.
But the quarter does not establish whether Cirqa is driving Garmin’s growth. The company has not released device sales figures, and its stated explanation for fitness-segment growth was strong demand for wearables overall. The band’s commercial contribution, and whether it can win customers from established competitors, remain unquantified.
Products Worth Considering
Fitbit Versa Smart Watch – Black Aluminum, One Size (S & L Bands Included)
Fitbit Versa 2 Health and Fitness Smartwatch with Bonus Bands
Garmin Venu 3 Fitness Smartwatch, 45 mm, Black
As an affiliate, we earn on qualifying purchases.
Cirqa Joins a Broader Fitness Push
Garmin introduced Cirqa in July as it expanded further into everyday health and wellness tracking. The company described the band in its earnings materials as a product that broadens its addressable market for wellness technology. That is a statement of product strategy, not evidence of a specific sales result.
The wearable launch is part of a wider effort beyond hardware. Garmin recently acquired TrainingPeaks and TrainHeroic, two services for workout planning, performance analysis and training progress. The report also noted growth elsewhere in the business: outdoor revenue increased 20% to $597 million, marine revenue rose 16%, and aviation revenue grew 5%. Automotive revenue declined 20%.
For the first nine months of 2026, Garmin’s fitness segment generated nearly $2 billion in revenue, up 26% from the same period a year earlier, according to the source report. Those figures cover the segment as a whole, not Cirqa specifically.
““We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.””
— Garmin CEO Cliff Pemble
Cirqa Sales Remain Undisclosed
Garmin has not published Cirqa unit sales or revenue, nor has it specified how much the band contributed to the fitness segment’s 16% growth. The available figures cover Garmin’s entire fitness business, including its other products and services.
The source report does not provide a detailed breakdown of the factors behind fitness revenue growth or say how much the TrainingPeaks and TrainHeroic acquisitions contributed. It is also unclear how Garmin’s updated full-year forecast will be affected by demand in the remaining reporting period.
Watch for Sales and Year-End Results
The next useful indicators will be Garmin’s subsequent earnings results and any company disclosure of Cirqa sales or adoption. Those details would help show whether the screenless band is adding materially to segment growth or primarily extending Garmin’s product range.
Investors and customers can also watch for updates on the integration of TrainingPeaks and TrainHeroic into Garmin’s fitness ecosystem. Garmin’s revised 2026 targets—about $8.15 billion in revenue and $10.80 in pro forma earnings per share—provide a benchmark for later results, but the company’s current figures do not establish how individual products will perform.
Key Questions
How much did Garmin’s fitness revenue grow?
Garmin reported $694 million in third-quarter fitness revenue, a 16% increase from the same quarter a year earlier.
Did Garmin say how many Cirqa bands it sold?
No. The company has not disclosed Cirqa sales figures, so its share of the fitness segment’s revenue growth is unknown.
What is the Cirqa Smart Band?
Cirqa is a $199.99 screenless wearable launched in July for health and fitness tracking. The source report says it does not require a paid subscription.
What did Garmin change in its 2026 forecast?
Garmin raised its full-year revenue forecast to about $8.15 billion, from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80, from $10.
Source: athletechnews.com
