TL;DR
Get workout gear delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Tonal has installed its Tonal 2 connected strength systems at nine WeWork locations across California, Washington, Oregon and Texas. The companies are offering purchase discounts to WeWork members and employees, while Tonal members can get a discount on WeWork On Demand. Tonal says it has no current plans for additional workplace partnerships.
Tonal has installed its Tonal 2 connected strength-training system at nine WeWork coworking locations in California, Washington, Oregon and Texas, bringing the home-fitness company’s equipment into selected workplaces. The partnership includes discounts for both companies’ networks, though Tonal says it does not currently have plans for additional workplace-focused deals.
The installations span Northern and Southern California, Washington, Oregon and Texas, according to Athletech News. The report does not identify each participating WeWork site or specify how many machines are available at any one location. Tonal 2 is the company’s connected strength system, which provides guided workouts and automatically adjusts resistance in response to a user’s session.
The companies are also offering reciprocal promotions. WeWork members are eligible for $1,000 off a Tonal purchase, while WeWork employees can receive $1,250 off for a limited time. Tonal members, meanwhile, can get 25% off WeWork On Demand. The report does not give an end date for the employee offer or further terms for the discounts.
Tonal CEO Todd Bartee told Athletech News that placing equipment at work is intended to make exercise more accessible to people with demanding schedules. The company also describes the arrangement as a way to reach customers interested in strength training and fitness habits. Those statements explain Tonal’s rationale; the report provides no usage figures or evidence yet about how many WeWork members will use the systems.
Bringing Strength Training Into Coworking
The deal tests whether workplaces can serve as another setting for connected fitness, rather than leaving equipment and exercise routines at home or in a conventional gym. For WeWork members, on-site Tonal systems could offer an option to work out without travelling to a separate facility, depending on the equipment’s availability and the terms at each location.
For Tonal, the partnership creates a way to put its equipment in front of potential customers who may not already own a system. The discounts provide a direct path from trying the workplace offering to purchasing equipment, although the report does not say whether a WeWork installation includes trials, scheduled sessions or instruction. The commercial impact will depend in part on participation and whether the companies extend the arrangement.
The announcement also comes as Tonal seeks to broaden access to its equipment through other channels. The company has introduced a rental program, according to Athletech News, allowing customers to rent its smart home gym system with the first month free and a monthly fee thereafter. The workplace deal and rental offer are separate initiatives; no information was provided about whether the programs are linked.
Tonal 2 connected strength training system
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Tonal’s Push Beyond Home Fitness
Tonal is known for a connected strength system that uses technology to guide workouts, adjust resistance and track users’ progress. The WeWork partnership places the Tonal 2 in shared coworking environments, rather than limiting access to customers who have purchased a system for home use. The report describes this as a workplace fitness effort but does not provide details about operating hours, access rules or supervision at the sites.
The announcement follows Bartee’s appointment as Tonal CEO earlier this year, the report says. Bartee previously was a partner at private equity firm L Catterton. He framed the WeWork deal as a response to interest in strength training and fitness, and pointed to possible growth in workplace settings. His comments describe the company’s view of the market, not a confirmed plan to add more locations.
Access, Use and Expansion Details
The report does not name the nine participating WeWork locations, explain how members access the systems, or say whether the equipment is available to every member. It also provides no information about utilization, user feedback, installation costs or any results from the rollout.
Bartee said Tonal has no current plans for more workplace-oriented partnerships, while also saying the company is exploring strategic environments. It is not clear whether that exploration will lead to further deals or when any decision might be made. The companies also have not disclosed the duration of the partnership or the end date for the limited-time employee discount.
Monitoring the Nine-Site Rollout
The immediate next step is the rollout at the nine announced WeWork sites and the use of the promotional offers by each company’s network. Neither company has announced a later expansion milestone, timetable or performance target. Any future update would help clarify member access, uptake and whether Tonal will pursue further workplace partnerships.
Readers considering the offers will need to check the companies’ current terms for eligibility and availability. The report does not specify how long the member discount will remain available or provide complete conditions for either promotion.
Key Questions
What did Tonal and WeWork announce?
Tonal has placed its Tonal 2 strength systems at nine WeWork coworking locations in California, Washington, Oregon and Texas. The companies also announced discounts for their respective member and employee networks.
Which WeWork locations have Tonal equipment?
The report says the installations are in Northern and Southern California, Washington, Oregon and Texas, but does not list the individual WeWork sites.
What discounts are included?
WeWork members are eligible for $1,000 off a Tonal purchase, and WeWork employees can receive $1,250 off for a limited time. Tonal members can get 25% off WeWork On Demand. The report does not provide all offer terms or the employee discount’s end date.
Will Tonal expand the workplace partnership?
Tonal CEO Todd Bartee told Athletech News that the company has no current plans for more workplace-oriented partnerships, though he said Tonal is exploring strategic environments. No additional deal or expansion schedule has been announced.
Source: rss
Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
