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U.S.-based Regymen Fitness has signed a nine-location development agreement for New Zealand, led by local partners Paul Bowman and Ash Williams. The first studio is planned for Silverdale, Auckland, in late 2026; further openings, locations and a rollout schedule have not been disclosed.
Regymen Fitness has signed a nine-location development agreement to enter New Zealand, with its first studio planned for Silverdale, Auckland, in late 2026. Local partners Paul Bowman and Ash Williams will lead the brand’s launch, marking an international expansion for the U.S.-based coach-led fitness franchise.
The Silverdale studio is intended to be Regymen’s New Zealand flagship and a starting point for the wider development plan. The company expects additional studios in Auckland and other major markets, but has not identified specific sites or said when the remaining locations are expected to open.
Regymen offers coach-led strength and conditioning workouts built around structured training and measurable progression. Its Burn and Build programs combine strength and conditioning, aiming to serve members who want varied, guided training rather than a single fitness format.
Bowman previously spent more than a decade leading digital fitness technology company Wexer. Williams is described in the source report as an experienced fitness operator and coach with ties to the Silverdale community. The report does not provide financial terms for the deal or further detail about ownership of the New Zealand development rights.
Regymen’s New Zealand Growth Plan
The agreement gives Regymen a route into a new national market and sets out a nine-location development target, rather than announcing nine operating studios. The distinction matters: the first opening is planned for late 2026, while the timing and delivery of the other sites remain unspecified.
For New Zealand customers, the initial launch would add a branded, coach-led strength and conditioning option in Silverdale, with further access dependent on the development plan. For the company, the deal tests whether its training model and franchise approach can gain traction beyond North America. The source report does not provide local market research, projected membership figures or evidence of demand, so the commercial prospects cannot yet be assessed from the announcement alone.
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Ownership and Franchise Expansion
The New Zealand agreement follows a major ownership change. In January 2025, Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in Regymen. The source report said the investment positioned the brand for faster franchise growth.
At the time of that acquisition, Regymen operated 23 studios across the U.S. and Canada, including 12 locations integrated into GoodLife Fitness clubs. The company has not disclosed an updated location count. Patchell-Evans has also supported the expansion of Oxygen Yoga & Fitness to more than 130 locations across North America, according to the report.
Regymen’s stated growth strategy combines continued U.S. franchise development with selective international expansion. The New Zealand deal is a step in that strategy, but the announcement does not set out the company’s broader international pipeline or targets.
“Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.”
— Leah Seacrest, Regymen’s vice president of franchising
Sites, Schedule and Local Demand
The announcement does not name locations beyond Silverdale or provide opening dates for the other eight planned studios. It is also unclear whether the full development agreement has set milestones, how quickly the sites will be delivered, or whether the nine-location figure represents a fixed schedule or a longer-term commitment.
Regymen has not disclosed the deal’s financial terms, expected investment, membership projections or current global studio count. The source report also does not include independent evidence about local demand or explain how the brand will adapt its programs to New Zealand. The first studio’s planned opening remains in the future, so its operating performance is not yet known.
Silverdale’s Planned 2026 Opening
The next stated milestone is the planned opening of the Silverdale flagship in late 2026. Regymen and its local partners may provide further details on the site, launch preparations and subsequent locations as development proceeds; no additional dates have been announced in the source report.
Readers can expect the progress of the first studio to clarify how the brand’s New Zealand rollout is taking shape. Until the company confirms further addresses and timing, the nine-location agreement should be understood as a development plan, not a record of nine completed or open studios.
Key Questions
What has Regymen Fitness announced?
Regymen has signed a nine-location development agreement to expand into New Zealand. The agreement sets out a planned rollout; it does not mean nine studios are already open.
Where will the first New Zealand studio open?
The first studio is planned for Silverdale, Auckland, where it is expected to serve as the brand’s New Zealand flagship.
When is the Silverdale studio expected to open?
The opening is planned for late 2026. The announcement does not give a specific date.
Who is leading Regymen’s New Zealand entry?
Local partners Paul Bowman and Ash Williams will oversee the brand’s entry into the country. Bowman previously led Wexer, while Williams is described as a fitness operator and coach with ties to Silverdale.
Where will the other eight studios be located?
Regymen has said additional locations are expected in Auckland and other major markets, but it has not announced specific sites or opening dates for them.
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