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FitActive is bringing Zing Coach’s AI coaching to its branded app across 192 clubs, reaching a membership base of more than 500,000. Staff access has begun, and members are expected to gain access over the coming weeks; pricing and the full rollout schedule have not been disclosed.
FitActive, which the source report describes as Italy’s largest gym chain, has partnered with Zing Coach to bring AI-powered coaching to its app across 192 clubs. The rollout is intended to reach more than 500,000 members and support over 2,000 personal trainers, with staff access beginning this week and member access expected over the coming weeks.
The service will be integrated into FitActive’s existing app, so members will not need to download a separate application or create another account. According to the companies’ reported rollout plans, the coaching will provide personalized workout plans alongside guidance on nutrition and recovery. Recommendations are designed to adjust to a member’s goals and progress.
The tool is intended for use in different settings, including inside FitActive clubs, at home and during independent workouts. The source report says the deployment will also support the chain’s more than 2,000 personal trainers. It does not specify how trainers will use the system in their day-to-day work or how AI recommendations will be reviewed alongside their guidance.
Zing Coach CEO Anton Marchanka said in a LinkedIn post that the initial rollout began with FitActive staff. Members are expected to receive access in the coming weeks. FitActive and Zing Coach have not disclosed whether members will pay an additional fee, or whether access will be included in existing membership plans.
AI Coaching Within FitActive’s App
The partnership puts AI guidance inside an app already used by FitActive members, reducing the friction of signing up for a separate service. For a chain with a reported membership base of more than 500,000, the rollout gives Zing Coach a large potential audience through one operator, while FitActive can add digital coaching across its 192-club network.
The scale also makes practical details consequential for both members and staff. The service covers plans and guidance related to exercise, nutrition and recovery, but the announcement does not establish how personalized the recommendations will be in practice, whether trainers will be able to monitor them, or how the platform handles member information. Those details will help determine how the product fits into existing coaching and gym routines.
For members, the immediate questions are likely to be access, cost and usefulness: when the feature appears in the app, whether it is included in membership, and how its recommendations relate to in-person trainer support. The announcement confirms the intended rollout and feature categories, not outcomes such as improved fitness or stronger member retention.
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Zing Coach’s Gym Partnerships
The FitActive agreement is another commercial partnership for Zing Coach, which has marketed its technology to gym operators as a way to offer more personalized coaching. A previous partnership in the United States connected the company with New York Sports Club, where an AI coaching platform called Myco launched in April, according to the source report.
That U.S. offering included personalized workouts, progress tracking, fitness assessments and nutrition guidance. It was priced at $15 per month after a free 30-day trial, separate from NYSC membership dues. The reported FitActive arrangement differs in a key respect: Zing Coach’s technology is being integrated into the gym’s branded app rather than presented as a separate platform. The U.S. price does not establish what FitActive members will pay.
The FitActive rollout has been announced for a large existing club network, but the supplied report gives no full deployment calendar, feature-by-feature comparison with Myco, or details on how the service will be introduced to members. Its near-term test is whether the planned access reaches members as described.
“The rollout began this week with FitActive staff, with members set to gain access over the coming weeks.”
— Anton Marchanka, Zing Coach CEO, in a LinkedIn post as reported by Athletech News
Pricing and Rollout Details Pending
Additional fees have not been disclosed. It is not clear whether the AI coaching will be included in FitActive memberships, offered as a paid add-on or introduced under another arrangement. The companies have also not provided a precise date for when all members will be able to use it.
The available report does not detail the system’s data practices, the basis for its workout and nutrition recommendations, or what safeguards apply when members have health or training limitations. It also does not explain how the more than 2,000 trainers will interact with the platform, or whether they will receive tools to review or adapt AI-generated plans. These issues remain separate from the confirmed facts that the technology is being integrated into FitActive’s app and that the rollout has started with staff.
Member Access and Fee Disclosure
The next reported milestone is access for FitActive members over the coming weeks, following the staff rollout. Further announcements from FitActive or Zing Coach may clarify the rollout schedule, which members are included at each stage, and whether the feature carries an extra charge.
Members can look for the coaching features in FitActive’s existing app as access becomes available. The companies have not announced a public launch date or explained whether every feature will be available at once. Details on trainer involvement, privacy and how recommendations are adapted to individuals would also help show how the service will work beyond the initial announcement.
Key Questions
What is FitActive rolling out?
FitActive is adding Zing Coach’s AI-powered coaching to its existing app. The planned features include personalized workout plans and guidance on nutrition and recovery.
How many people could the service reach?
The rollout covers FitActive’s 192 clubs and is intended to reach more than 500,000 members. The report says the technology will also support over 2,000 personal trainers.
When can members use the AI coaching?
The rollout began with FitActive staff this week. According to Zing Coach CEO Anton Marchanka’s LinkedIn post, members are expected to gain access over the coming weeks; no exact date has been announced.
Will members have to pay extra?
That has not been disclosed. The companies have not said whether FitActive will include the service in membership or charge an additional fee.
Does the service replace personal trainers?
The announcement does not say that it will. The report describes the technology as supporting more than 2,000 trainers, but does not explain how trainers will use it or how AI guidance will fit alongside in-person coaching.
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