TL;DR
Amazfit fitness watches, popular for Hyrox training, continue to be on sale after Prime Day. The watches are used by athletes for training metrics, and the discounts remain available. The story highlights the brand’s affordability and growing presence in fitness tech.
Amazfit watches used for Hyrox training are still available at discounted prices, even after Prime Day has ended, according to recent online listings. The brand’s continued sales highlight its growing popularity among fitness enthusiasts, especially those participating in Hyrox events, which combine running and obstacle course elements. This development matters because it suggests sustained consumer interest in budget-friendly fitness tech that supports intensive training routines.
Lifehacker reports that Amazfit, a brand known for affordable fitness wearables, remains on sale with several models still discounted after Prime Day 2026. The Active Max is now priced at $139.99, down from $169.99, featuring a large 1.5-inch AMOLED display ideal for tracking workout metrics. The T-Rex 3, a rugged model designed for durability, is on sale for $226.09, reduced from $277.99, appealing to athletes who train outdoors or in extreme conditions. Other models like the Active 3 and Balance 2 have returned to their regular prices, but the discounts on these key models indicate ongoing deals.
According to Lifehacker, Amazfit’s rising popularity is partly due to its partnership with Hyrox, where it serves as the official wearable technology partner and timekeeper. The brand’s affordability and feature set make it a popular choice for both casual fitness enthusiasts and competitive athletes. While some users prefer higher-end brands like Garmin for marathon training, Amazfit offers a compelling alternative for those focused on obstacle course and hybrid training, such as Hyrox.
Impact of Continued Amazfit Sales on Fitness Tech Market
The ongoing discounts on Amazfit watches after Prime Day demonstrate the brand’s strong positioning in the budget fitness wearable market. For consumers, this means continued access to affordable devices capable of supporting detailed training metrics, especially for hybrid sports like Hyrox. The sustained availability of these deals signals that Amazfit is establishing itself as a key player among fitness tech brands, potentially influencing market competition and consumer choices.
Amazfit Active Max Smart Watch 1.5" AMOLED Display, 25-Day Battery, Offline Maps, GPS, 4GB Storage, 170+ Sport Modes, 5 ATM Water Resistant, Heart Rate & Sleep Fitness Tracker for Android & iPhone
BIGGER DISPLAY. MAX CLARITY: Active Max features a shine brighter screen with a 3,000-nit display engineered for ultimate…
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Amazfit’s Growing Role in Hyrox and Fitness Wearables
Amazfit has gained recognition as an affordable yet capable alternative in the fitness wearable space, especially after becoming the official partner and timekeeper for Hyrox events. The brand’s rise coincides with increased interest in hybrid fitness competitions that combine running, obstacle navigation, and strength training. During Prime Day 2026, several Amazfit models were heavily discounted, making them attractive options for athletes preparing for Hyrox or similar events. The brand’s focus on durability and affordability has helped it carve out a niche among budget-conscious fitness enthusiasts.
While high-end brands like Garmin and Apple remain popular among serious athletes, Amazfit’s value proposition appeals to a broader audience seeking reliable training support without high costs. The fact that discounts are still available suggests that Amazon and Amazfit are committed to maintaining competitive pricing, even after major sales events.
“The continued discounts on Amazfit devices indicate their strong market position and appeal to budget-conscious athletes.”
— an anonymous researcher
Amazfit T-Rex 3 Rugged/Military Smart Watch 48mm, GPS (with Privacy), Offline Maps, Long Battery Life,328 Feet Water-Resistant, 170 Fitness/Sport Modes, AI, Voice Control, for Android or iPhone, Black
ULTRA-BRIGHT AMOLED DISPLAY: With peak brightness of 2,000 nits, the Amazfit smart watch delivers easy reading of maps…
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Unclear Duration of Post-Prime Day Discounts
It is not yet clear how long the discounts on Amazfit watches will remain available or whether further promotional events are planned. The current sales appear to be ongoing, but specific timelines or future pricing strategies from Amazon or Amazfit have not been announced.
Amazfit Bip Max 50mm Smartwatch, 2.07" AMOLED Display, 20 Days of Battery, GPS, 4GB Storage, Offline Maps, Fitness Tracker, Hybrid Training, 150+ Sports, HYROX Mode, 5 ATM for Android & iPhone, Silver
LARGE 2.07" AMOLED DISPLAY: Maximize visibility with a massive, bright 2.07-inch screen. This everyday smartwatch transitions effortlessly from…
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Next Steps for Consumers and Market Trends
Consumers interested in Amazfit watches should monitor ongoing sales and upcoming promotional events, as discounts may fluctuate. Additionally, the brand’s continued partnership with Hyrox and other fitness events suggests future product updates or new models could further influence market dynamics. Analysts will likely watch for whether Amazfit maintains its competitive pricing and expands its presence in the hybrid fitness segment.
Fitness Tracker with Step/Distance/Calories Counter, Activity Tracker with Heart Rate Monitor, Slim Style Watch IP68 Waterproof, Sleep Monitor Tracker, Pedometer Watch for Women Men
【All-day Activity Tracker】: ENGERWALL IP68 Waterproof fitness tracker can record and track your daily steps, calories burned, exercise…
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Key Questions
Are Amazfit watches suitable for intense Hyrox training?
Yes, many Amazfit models, such as the T-Rex 3, are designed for durability and feature training metrics that support hybrid sports like Hyrox. However, users should consider their specific training needs and compare features accordingly.
Will the discounts on Amazfit watches continue after Prime Day?
It is uncertain how long the current discounts will last. The ongoing sales suggest they may continue for some time, but no official extension or future sale dates have been announced.
How does Amazfit compare to higher-end brands like Garmin or Apple?
Amazfit offers more affordable options with many features suitable for training and fitness tracking. While high-end brands may provide more advanced metrics or integrations, Amazfit balances cost and functionality effectively for many users.
Are Amazfit watches compatible with all fitness apps?
Most Amazfit devices are compatible with popular fitness apps and can sync data via Bluetooth or their proprietary app, supporting comprehensive tracking for various training routines.
Should I buy an Amazfit watch now or wait for upcoming sales?
If you’re interested in a discounted Amazfit watch, current ongoing sales make now a good opportunity. Watching for future sales could yield even better deals, but availability may vary.
Source: Lifehacker
